Blue Ocean Strategy
Blue ocean PLAYbooks
Are you tired of treading water in a sea of red, constantly comparing yourself to competitors and implementing small innovations just to survive? It’s time to take the plunge and explore the vast, untapped potential of the blue ocean. At Meraki Consulting, we specialize in helping businesses like yours identify and capitalize on new market opportunities that will give you a monopoly edge and accelerate your growth. With our blue ocean strategy services, you’ll be able to swim in a sea of blue and leave your competitors in the dust. Don’t just survive in business, thrive with Meraki Consulting.
PLAY book
Includes the following plays:
- Actions: Gather and analyze market and industry data, including size and growth of the market, needs and preferences of customers, and competitive landscape.
- Questions to be answered: What is the current state of the market? What are the needs and preferences of customers in the target market? Who are the competitors in the market, and what are their strengths and weaknesses?
Includes the following plays:
- Actions: Consider the unique benefits that the product or service provides to the customer and how it meets the needs of the target market.
- Questions to be answered: What are the key benefits of the product or service? How does it meet the needs of the target market?
Includes the following plays:
- Actions: Identify individuals or groups who could potentially benefit from the product or service but are not currently using it.
- Questions to be answered: Who are the non-customers in the target market? What are their needs and preferences?
Includes the following plays:
- Actions: Analyze customer feedback and purchasing data to identify trends and patterns.
- Questions to be answered: What do customers value most in a product or service? How can the product or service be tailored to meet those needs?
Includes the following plays:
- Actions: Create a graphical representation of the value that the product or service provides to the customer compared to the competition.
- Questions to be answered: How does the value provided by the product or service compare to the competition? What areas can be improved to provide more value to the customer?
Includes the following plays:
- Actions: Identify untapped markets and opportunities for creating new demand, and find ways to deliver value more efficiently.
- Questions to be answered: How can the product or service be differentiated from the competition? What are the unique value propositions that can be offered to customers?
Includes the following plays:
- Actions: Develop a plan for launching and scaling the product or service, and consider testing the strategy in a small market or pilot program.
- Questions to be answered: How will the product or service be launched and scaled? What data and feedback can be gathered from a pilot program?
