Go-to-market strategy
Go-to-market PLAYbooks
Are you ready to take your GTM strategy to the next level? Look no further than Meraki Consulting. Our approach combines the agility to support change, talent-focused teams to bridge the digital gap, and cutting-edge technology for efficiency, flexibility, and personalization. With an emphasis on AI, data, and analytics, we’ll help you stay ahead of the game and proactively drive revenue. Our GTM strategy isn’t just from a marketing or sales lens, it’s a holistic approach that incorporates the best of both worlds, making us the linchpin between sales and marketing. Let Meraki design a sustainable, profitable strategy for your organization today that respects the value and incorporates the knowledge of both sales and marketing.
PLAY book
Includes the following plays:
- Actions: Gather and analyze market and industry data, including size and growth of the market, needs and preferences of customers, and competitive landscape.
- Questions to be answered: What is the current state of the market? What are the needs and preferences of customers in the target market? Who are the competitors in the market, and what are their strengths and weaknesses?
Includes the following plays:
- Actions: Identify the specific customers that the product or service is intended for, including demographic and psychographic characteristics.
- Questions to be answered: Who is the target customer for the product or service? What are their needs, preferences, and purchasing behaviors?
Includes the following plays:
- Actions: Consider the unique benefits that the product or service provides to the customer and how it meets the needs of the target market.
- Questions to be answered: What are the key benefits of the product or service? How does it meet the needs of the target market?
Includes the following plays:
- Actions: Determine the product features and design, pricing strategy, distribution channels, and marketing communications plan for the product or service.
- Questions to be answered: What features and design elements will the product or service have? How will it be priced? Through what channels will it be distributed? How will it be promoted to customers?
Includes the following plays:
- Actions: Develop a detailed plan for launching and scaling the product or service, including budget, timeline, and key performance indicators (KPIs).
- Questions to be answered: How will the product or service be launched and scaled? What is the budget and timeline for the GTM plan? What KPIs will be used to measure the success of the plan?
Includes the following plays:
- Actions: Implement the GTM plan and gather data and feedback on its performance.
- Questions to be answered: How will the GTM plan be implemented? What data and feedback can be gathered to measure the success of the plan?
